The starting grid of the 24 Hours of Le Mans
Panis Racing · Partnerships

Your brand
in the paddock

Six race weekends in Europe and the 24 Hours of Le Mans. A prototype at more than 300 km/h, a winning team, and a whole season to tell.

Request the partnership pack
Endurance racing in 2026

A global playing field

The season is six four-hour European Le Mans Series races on the continent's major circuits, plus the 24 Hours of Le Mans. Seven weekends in all, including the biggest endurance race in the world. Every round is broadcast live and free worldwide on the FIAWEC+ app, in addition to each country's television broadcasters.

24 Hours of Le Mans350,105Spectators at the circuit, a record
24 Hours of Le Mans190Broadcast countries
24 Hours of Le Mans12 MCumulative television viewers in France
24 Hours of Le Mans176.7 MVideo views on social media
24 Hours of Le Mans2,580Press articles
European Le Mans Series47Cars entered, a championship record

Sources: Automobile Club de l'Ouest and European Le Mans Series, 2026. Entry to the 24 Hours of Le Mans is subject to an invitation from the ACO, automatic for the reigning ELMS champions.

Beyond the championship figures

Our audience

The team posts all year round, not only on race weekends: several times a week, from the workshop, the tests, behind the scenes and longer formats. Partners are tagged in posts and stories, and have the photos for their own communications.

We also host content creators with large audiences on race weekends. Their videos reach communities that motorsport does not reach on its own.

17,400Followers, the team account
15,800Followers, Olivier Panis's account
7Weekends covered, including Le Mans
All year roundPosts several times a week
Pit stop during the race
Your logo does not stop at the bodywork

Beyond the track

Depending on the package chosen, your brand is also present on:

The drivers in their race suits on the grid
01

The drivers' race suits

The team's clothing
02

The team's clothing

The team's garage
03

The garage panels and the hospitality area

Autograph session with the drivers
04

The autograph cards handed out at every race

The side of the team truck, with the partners' logos
05

The truck, which crosses Europe from one race to the next and stays on show in the paddock all weekend

Content production in the paddock during the race
06

The team's posts and stories

Hosting your clients

The partner experience

A race weekend with Panis Racing is access the public does not have. You do not watch the race: you live it from the inside, with the team, from the first lap to the chequered flag.

A guest on the starting grid, next to the car

The grid

Twenty minutes before the start, your guests are on the track with the team.

The team's garage during the race

The garage

Radio headset, race screens, the pit stops seen from the inside.

Guests of the team in the paddock

The finish

The chequered flag experienced in the garage, not from the grandstands.

The team on the podium

The podium

We never win alone. A podium is celebrated with everyone who has carried the season.

The car on track at night at Le Mans

The night at Le Mans

Four in the morning, the hospitality area open, the team still there.

Included in the hospitality

  • Entry pass and parking near the circuit
  • Private hospitality area and catering
  • Paddock access and a garage visit
  • Autograph session and photo with the drivers
  • Live relay of the team radio
  • At the 24 Hours of Le Mans: the drivers' parade
2026 partners

They have trusted us

Forestier Racing
elf
Milwaukee
ProTech Monte-Carlo
100%
Ange Barde Genève
Abside Travaux sur Cordes

The championship

European Le Mans Series

Technical partners

Goodyear
Oreca

They have raced with us

Marc VDS Racing Team
Let's talk

Let's build your season

Every partnership is built around what the brand is really looking for: visibility on the car, dedicated content, paddock access, activations with your teams and your clients. Tell us what you have in mind and we will send you the full pack.

Partnership contactpartenariat@panisracing.fr
Olivier PanisTeam principal
Request the partnership pack